How To Optimise Your Opt-In Box To Grow Your Email List Fast

Let's say a potential prospect is on your website. Just how do you persuade them to opt-in to your email list?

Well, the best way is to make sure you've got a compelling headline in your opt-in box. You haven't got much space and many words to play with here. So you need to concisely state the benefits people will get from opting in and receiving your free “ethical bribe”.

An ethical bribe is simply something you give away for free, in exchange for someone giving you their email address so they're added to your email list. A free report, free e-book, or a free 20-minute telephone consultation could be good “bribes” for you to use in order to grow your email list.

So, do you want an example of a compelling headline which you could use in your opt-in box?

You say you do want an example? Okay then…

If you were in the fitness industry selling personal training sessions in London to over 40's men looking to lose weight, you could use the headline:

“London Men's Weight Loss Expert Gives You The Blueprint To Losing Your Beer Belly In 90 Days”

(This could be describing a free report you give them which tells them what exercises are good for weight loss etc.)

Anyway, that headlines from the top of my head but it will do.

Let's break it down shall we?

First, it's got a “social proof” element in there where you say “London Men's Weight Loss Expert”. People know exactly what you do and that you're good at it.

Then, it gives a very specific benefit of what people could achieve by opting in to the list – a 90 day blueprint to losing their beer belly (which is a term that generation of men would use.)

If you can fit both a social proof element and state a specific benefit in your headline, then you should get a lot of people opting in to your list. Though of course, this is presuming your ethical bribe is something your market actually desires. If it's not, then it doesn't matter how good and persuasive your headline is – you still won't get many people opting in.

Usually, there is space to write a sentence or two (or a sub-heading) below the headline. What I suggest you write here is something along the lines of: “As well as receiving a free (whatever your ethical bribe is), you will also get daily email tips.”

Saying this achieves two things. First, it just lets people know they're going to be receiving daily emails. If they don't want this, they simply don't opt-in. If they do opt-in, they know what to expect in terms of how often they'll receive emails from you. This will ensure you don't receive many spam complaints, as well as the fact it almost pre-qualifies the quality of the people who join your list. After all, if they want daily email tips, then they're going to be a very genuine prospect who will be more likely to buy from you.

The second thing saying this achieves, is that it lets people know these daily emails will be helpful tips, as opposed to flat-out sales pitches. If you didn't mention this, people might be sceptical about opting in. But by saying this, you put their minds at ease. So you should get a lot more opt-ins to your email list. This really is a great email marketing strategy.

In the “small print” below the opt-in box, you should probably mention again that they'll be receiving daily emails. Also mention that they can easily unsubscribe from your email list at any time they wish, by hitting the “unsubscribe” link which will appear at the bottom of all your emails (your email marketing software provider will put the “unsubscribe” link in your emails automatically, so you don't have to worry about doing this yourself).

How To Work Links Into Your Emails

Email marketing is all about profiting from the emails you send to your subscribers. Before that can happen, you have to work links for offers into your messages. This could be offers for your own products or affiliate offers. No matter what you decide to promote, you have to work those links into your various email messages that go out to your subscribers.

Here are five different ways to work them in. Which method you chose depends on what you're promoting and on your niche. Some niches lend themselves to strong solo emails (internet marketing comes to mind), while other niches and their target audiences respond much better to softer sales methods. Pick and choose what works best for your audience.

Link To Blog Posts That Discuss A Product

One of the easiest ways to “soft sell” a product is to link to a blog post where you discuss the product. For example, you could link in your emails to a blog post where you review the product.

Casually Mention A Product In Your Email And Link To It

Another great option is to casually mention a product in your email. For example if you're writing an email about keyword research, you could mention that Wordtracker is your favorite keyword research tool. Then just make “Wordtracker” a clickable link that of course uses your affiliate link. [Link to Wordtracker with your affiliate link]

Include An Offer With A Strong Call To Action

If you want to make a stronger offer, include a call to action in your email. Using the keyword research example from above, write your email about the topic and then end it with a message that asks readers to click through and sign up for Wordtracker. You can include the CTA at the end of your email, or anywhere within the main body of your email. Consider reminding them to click through and buy in the P.S. of your email.

Sponsored By Messages In Your Newsletters

If you are publishing a weekly or monthly email newsletter, you can make an offer for one of your own products or something you're an affiliate for and call it a “sponsored by” message. For example, your weekly marketing newsletter could be sponsored by Wordtracker. This could be a simple note somewhere in your newsletter, or a small advertisement in each issue. It's another way to include a sales message without coming off as too pushy.

Write A Solo Email

Last but not least, you have the option for a hard sell with a solo email. The sole purpose of that message is to sell a product or service. As with all of these emails, your offer could be any of your own products or those you are an affiliate for.

Solo emails are a great way to make sales, but they aren't something you want to use in every single email you sent to your list. Instead use them when you have a great offer that you know your readers will love. Use marketing in your other messages using the other methods outlined.

Mix and match your emails using a combination of content and offers and you'll do well. While you don't need an offer in every single email you sent to your list, work them in as often as you can. Get your readers used to offers and get them in the habit of buying from you

Why You Should Learn A New Email Marketing Technique

After years of not-so-gentle persuasion, my brother's finally joined the gym.

We're training together which is cool.

But even though I've been lifting weights for years, Dan (my brother) is still finding one thing much easier than me.

What is it?

The squat technique.

Specifically, the technique for what is called a “low bar” squat.

Now, I won't bore you with gym talk. But basically, there's two main types of squats.

The “high bar” squat.

And the “low bar” squat.

See, I've been doing the high bar squat all my life. It's a more simple technique. But harder to lift as much weight.

But where I've been so used to the high bar, I'm now struggling with the low bar technique.

Which is annoying.

But it's getting there at last.

Anyway, I've got my brother learning the low bar squat from the word go.

Meaning he's picked it up easily.

Literally, no problem whatsoever. Just because he hasn't been used to doing things any other way.

And here's how this applies to email:

See, the most effective form of email marketing is to send a daily email to your email list.

Yet you're probably used to doing email marketing completely different to this.

For example, you might have learned to email your list only once or twice a week.

You might have learned to hardly ever “pitch” your products and services.

You might have learned to be very “professional” (i.e. boring) in your emails.

But let me tell you…

Just like the high bar squat is nowhere near as good as the low bar if you want to lift heavy weight, using email marketing strategies like the ones I've just mentioned, will be nowhere near as effective as doing daily email if you want to make big money.

Of course, it might be a bit uncomfortable for you at first. I mean, there's a big difference between your old ways and this strategy.

But if you're serious about getting more success (and money), then it's something you should be doing.

Expand Your Company With These Easy Tips

After you've learned a little bit about the subject, network marketing becomes rather easy to understand. You will find your network marketing efforts more rewarding if you try out some of the tips below. If your home business is going to be your first source of income, make sure to build a Plan B just in case. You need to have plans for every disaster which might befall you, such as your website going down or missing a shipment of product. This will leave you with income at all times, even in the worst case scenario.

TIP! It's important to have a plan in case your home business has issues. Disaster can strike at anytime, such as not receiving a shipment in time for a project deadline, and it is important to have a backup plan for such emergencies.

Before you begin using network marketing, you need to fully understand the rewards and compensation that you can expect. If you know the exact amount you'll receive you'll be better equipped to calculate whether the time you're committing is worth it. Network marketing is like a game wherein you try to compete in signing the most people. Instead, look at what you can do to help others, and then work from there. Take some breaks during the day, but don't get trapped by your television or other distractions. Not being self-disciplined enough can lead to a loss in profits and missing important deadlines or opportunities. Rejuvenate yourself with regular breaks and physical exercise.

TIP! Give yourself short breaks throughout the day, but avoid getting absorbed into the personal activities that your household offers. For instance, don't do house chores or make personal calls.

Visualizing your success is a crucial part of network marketing. It may sound like a cliche, but thinking about what the future will be like is crucial to how much success your network will achieve. Take the time to think about your network marketing projects, and visualize them with as many details as you can. While you should build a site for network marketing, you may find that even a social networking site would be a great start. Even a good blog can generate enough interest. In addition, make sure you are taking full advantage of the exposure you can get from the various social media options to enhance your network. Your online presence should be interactive. This helps you grow your network using the power of the internet. Just remember that a well thought out and read blog will help big time too. Develop a regular schedule of time to devote to your work at home that is separate from your personal time. Set a time for your business to close, and stop working at that time every day. Make sure your friends and relatives fit into your life.

TIP! Set a clear work schedule for yourself and use it to separate your home life from your business life. Set a specific time after which you will no longer accept business calls.

Use a vision board that can facilitate a goal and projection structure for your business. What is your hope for your business? Is it a yacht, fast car or mansion, or something else? Study and know your product very well. You need to be able to answer questions effectively. They will be more likely to join your network if they see that you believe in the product. When you give a review about your product, it will come from a genuine place. Potential clients will sense this honesty. No matter what product you are selling, find out how much it is currently selling for. Look at your competition, and aim to offer more competitive prices. Do not speak badly about your competitors, just make yourself look good!

TIP! Before you sell your product, do some research to see what the current price points are for your product in the market. Try to compete with your competition in terms of pricing.

When conversing with contacts, you should encourage them to lead the discussion. The more you learn about your contacts through various social media outlets, the better equipped you are to successfully promote your products. You will learn a lot about your clients such as what they're looking for and what they like, so you can market more effectively towards them. Strive to re-create the success that you see around you. Look for inspiration in your organization or industry. Follow in the footsteps of others to develop a successful attitude or approach to build your business. Making these people your role models will help you on your journey to the top. You should learn from the success others have, the same way you learn from your own mistakes. Check out home business forums online, and join a couple. Talking to others trying to do the same thing as you can be helpful. Individuals that have home-based business deal with similar situations and can share information and search for solutions to problems. Now that you've read some tips, hopefully you feel more confident to execute your network marketing plan. Keep in mind that there's always more to learn to improve your network marketing strategy, so never stop looking, and you will succeed.

Effective Email Marketing Tips For Your Successful Business

Email marketing has been in existence for such a long time and it still works as great tool in improving businesses especially for small business owners. The fact that this method of marketing is affordable, immediate and effective makes it preferred by a majority of business people. This is because most business owners fail to come up with marketing strategies because they work on very tight budgets.

There are a few tips which when put to use in the right way can bring you happy returns enhancing the growth of your business.

The subject line

When using email as your marketing strategy, it is important to ensure that the subject line of your ad is enticing to the reader. It helps to draw attention by creating a suspense which brings curiosity then interest. If it the subject line is not attractive to the readers, they will end up not opening your mails hence your promotion will go to waste.

Therefore, always make your subject lines sweet, precise and full of suspense.

Relationship building

When it comes to building customer relations and gaining their trust in you, don't let every email you send be mainly about selling your products. You can change the emails and make them interesting by sending free tips and advice about certain things at times. This way, you will keep your customers entertained and will leave them looking forward to your mails.

It also helps a great deal to write your emails in an informal way as if you were talking to a good friend. Emails done in this manner normally give a personal touch and customers will be able to relate with you more easily hence strong relationships.

Database segmentation

Email marketing can be made easier by splitting your customer database into segments. You can for example have different lists on new customers, past customers as well as the potential ones who are not completely convinced. This way, you will manage to send the right kind of emails to suit a particular group of customers.

Segmentation ensures that every email you send is relevant and that you are not telling your customer something he or she already knows and have experienced with you.

Taking email marketing in the right approach will work wonders for your business that you will be amazed. Strategizing and analyzing is all you have to do to come up with the perfect approach.