Starting Engagement From Day One Will Help With Email Deliver-ability

Email marketing is a great way to grow your business and make sales. Before that can happen you need to build a relationship with your readers and earn their trust. I'm sure you've heard that readers have to know, like, and trust you before they consider spending money with you. That's why it is so important to create engaging emails that start a conversation between you and your target audience.

The best time to start that conversation is on day one. Not only will it help you build your business and learn more about your ideal customers, it also helps with email deliver-ability. I don't have to tell you that spam filters catch more and more emails, particularly if you're marketing a product or service in them. Add to that the Gmail promotions tab, and it's a wonder anyone actually sees and reads your emails.

The key to much higher deliver-ability rates into the main inbox is to get your subscribers to hit reply and email you back. This starts a conversation and it the eyes of email providers makes you a much more legit and trustworthy contact. In other words, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.

Can you take a guess what your most read email message is? It's the first one you send to your readers after they sign up and confirm their subscription. This email is often called the welcome email and you usually than your readers for signing up and deliver your lead magnet or opt-in freebie. Because it is the most opened email and the first message your readers see from you, it's the perfect place to start engaging with your readers.

If you can get them to hit reply to this email, your chances of getting the rest of your messages into the person's main inbox skyrocket. Making that happen is a lot easier than you may think. All you have to do is ask your readers a question. Seriously, that's it. What you ask them depends on your market, your niche, and what you plan on emailing them about.

Keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure it is relevant to what your emails and lead magnets are about. For example, if you're building a list in the weight loss niche and are teaching them about eating low carb, you could ask them if they have any experience eating this way, share their favorite low carb food, or email you their biggest question or concern about this diet and lifestyle.

In addition to helping with email deliver-ability and subscriber engagement, you'll also be pleasantly surprised how much you'll learn about your future customers in these emails. Pay attention to them and learn from them.

5 Amazing Benefits of Email Marketing

Ever since the introduction of internet, email marketing is considered as an essential tool for businesses. Despite the emergence of social media and mobile marketing, email as a marketing is utilized by thousands of businesses of all sizes across the globe. Email marketing offers more opportunities for your business and drives better return on investment. With marketing through email, you can build deeper and better relationships with your customers and perspective audiences at a fraction of the cost of traditional marketing techniques.

Although there are numberless benefits for both small and large business, some of them are listed below.

It is Cost Effective

Despite the increase in cost of traditional marketing techniques, email marketing remains cost-effective. There are a number of email marketing software available in the market which are cost-effective and allows marketers to send emails to thousands of customers in one go. Moreover, the integration of social media channels with email marketing allows companies to engage with customers in a far more immediate and interactive manner.

It Drives Conversions

The ultimate aim of marketers is to drive conversions, no matter it is in the form of leads, sales, or membership, which in turn results in turning potential customers into paying customers. And, for converting visitors into potential customers, there isn't a better channel than email marketing.

It allows Sending Personalized Messages

You can send personalized messages to your customers, which includes their name, login id and other personal details, which will help you connect with them in a better way. In addition, the email marketing software allows you to feed the purchase history of customers, so that you can send emails to them based on their previous purchases and preferences. In a nutshell, you can directly communicate with your customers in a very personalized and intimate way that is not possible with other marketing techniques.

It Enables you to Track Performance

While it is difficult to measure the performance of most of the marketing methods, email marketing is easy to track. The analytics reports contains detailed history of each campaign you have launched, including the number of people who clicked on certain links etc.

It is Environment-Friendly

By choosing online marketing services as your primary mode of communication, you will be contributing towards saving the planet by reducing the number of trees killed for print marketing material. And, you can do all this while connecting with your audiences in a faster and easier way.

3 Powerful Types Of Subject Lines To Put Your Email Marketing On Steroids

Here are three different “types” of subject lines you can use in your emails. Alternate between these different types, and your email marketing should be a lot more profitable.

1) The “Curiosity” Subject Line

What's the one emotion that, as human beings, we absolutely can't stop dwelling on until we discover the answer?


And this is a very powerful type of subject line you can use to get a lot more opens.


Why I Eat My Biggest Meal At Night

(An email from when I was in the fitness niche. It made people want to open it to find out the reason why I ate my biggest meal at night. Especially because most people believe you shouldn't eat anything before bed.)

What I Said In 30 Seconds That Made Me £3,000… And Counting

(This email was about how I made £3,000 (and counting) off of a 30 second speech at a networking event I went to as a guest.)

With curiosity subject lines, opening with a “what”, “when”, “where” or “why” is often a good idea. These 4 words automatically arouse curiosity in people.

2) The “Question” Subject Line

What is it about the “question” type of subject that makes people open it?

Well, the same reason why YOU'RE so eagerly reading this line after reading the question I've just asked above; you know there's going to be an answer. And as human beings, we all love to get answers to anything we're not sure about.

So by asking a question in the subject field, the people you've emailed will all be opening it to find out the answer.


What is the best type of subject line to use?

(As you can see, it also links in with the curiosity subject line.)

Are you looking to get into Real Estate?

(If people have even given a slight thought about getting into Real Estate, there's no chance they're gonna ignore this subject line.)

You've probably noticed that “question” subject lines are just statements rephrased as questions. But it creates more curiosity for the reader, meaning they'll be more likely to read your email.

3) The “Benefit” Headline

Whilst creating original, mysterious and intriguing headlines are great for increasing your open rates, sometimes you just can't beat telling the reader straight-up what they'll gain from reading your email.


How To Save Money When Eating Healthy

(Again, another example of when I was in the fitness industry. The great thing about this subject line is that it already overcomes one common objection people used to use when I was selling my weight loss program – that healthy food is “too expensive”. Using this technique in your own industry, no matter what it is, can work wonders.)

What To Look Out For When Buying A Used Car

(Self-explanatory really. If you're a used car salesman, for example, this would help people not to make poor buying decisions which could cost them thousands in repairs further down the road. Also, because you're warning them of what to potentially look out for that could be a big “no-no” when buying, they'll automatically presume your cars are great. If they weren't, you wouldn't be telling them this info, right? Again, you can apply this to absolutely any industry in the world.)

“How to”, “What to” and “When to” are all good openings to use for “benefit” subject lines. In the actual email, make sure you then go on to explain what the benefit is.

Mistakes You’re Making With Your Email Marketing

Email marketing can be a highly effective tool for generating additional sales. It's the marketer's secret weapon for turning prospects into customers and customers into repeat customers. If you've generated a nice list of subscribers to your email campaign, then it's important to come up with a well-thought-out strategy. You can get assistance with this from an SEO services company.

It's also a good idea to hire professionals to carry out your email content writing to ensure you don't make any of the following mistakes.

Sending Out Emails Just Because

Brands sometimes become overzealous with their emails, believing that consumers don't mind hearing from them often. Truth be told, this will only scare away customers, causing a hike in unsubscribers. Also, make sure that your emails aren't overly promotional and contain useful information. If you come off as spammy, your emails will be deleted.

Using Sales-Bait Subjects

Forget about using all caps and pushy sales language in your subject lines. Too much of this will only make users not want to click on your gimmicks. Try thinking like a customer. Everyone wants to be treated like a valuable person, not just a quick buck. Personalize your emails, sending out birthday and other holiday e-cards.

Making Emails Too Long

It's best to keep your emails short and sweet – this will help keep conversion rates higher. It hurts your email marketing campaign when there's too much information to sift through. If you have a lot to share, then consider breaking it up in a drip campaign. You can also include links to additional information found on your blog or another site. An SEO services company can come up with the content for your emails based on your audience.

Using No Images or Too Many

Emails without images are pretty boring and those with too many can feel cluttered. It's about finding a good balance. Just make sure the photos you use complement the content. Remember, too many photos can bog down the loading time for the email, which will only hurt your campaign. It will also make your brand appear to be amateurish.

Using Weak Subject Lines

The first impression you make with your emails is with your subject lines. You have to make your email stand out by using subjects that are intriguing, but not far-reaching. Experiment with different ways to grab the user's attention. SEO companies that offer email marketing services can be used to help tweak your content for better conversions.

8 Steps to Effective Email Marketing Content

Email marketing is rife.

Everyone is doing it.

Every day your inbox groans under the virtual weight of oodles of terrible email marketing.

There's everything from the brightly colored and badly formatted ones from “SEO experts”, to the “I'm emailing following our earlier call” that never happened.

Far from inspiring you to get in touch, they really annoy you. And if you feel like that, everyone else does, which is why it's important to get your email marketing content right.

The email you send is the recipient's window on your business. If it's poorly written and formatted, they're going to give your company and wide berth.

So what can you do to make sure your emails hit the right note?

These simple to follow tips will help you.

1. Scan

It doesn't matter how long you (or your copywriter) spends crafting your email, the recipient is unlikely to read every single word. That's why it's important your email is scan-able.

The best way to do that is use sub headings that are persuasive and that contain key products and service.

If you're including an offer place it in bold print so it can't be missed.

Use bulleted lists to highlight benefits and make sure your paragraphs tackle only one idea in short, easy to read sentences.

2. Flow

There's nothing worse than an email that flits from one idea to the next without any continuity.

Make sure your subject line flows effortlessly into the body of your email and the final paragraph reiterates your main message, rounded off with a call to action.

3. Be emotive

Emotion sells. Fact. Make sure you use language that empathises and plays on their heartstrings.

4. Voice

This is something copywriters talk about a lot. The tone, or voice, you use in your writing will have a big impact in how well it goes down with the reader. If you have brand guidelines in place, your email's tone should follow them. But if you're not sure think about your audience and choose an appropriate tone for them.

5. Give proof

Why should I buy from you?

That's what your reader is going to be asking, so make sure you give them excellent reasons in the form of benefits that are backed up by facts.

6. I'll say it again

Usually you don't want to be repeating yourself in your copy, but in this case you can make an exception.

The offer in your headline should be repeated in the body copy and then again in the call to action. Just make sure you vary the language and words that you use.

7. Psychology

Yes, it's time for a bit of psychology.

Offer valuable information so they will feel obliged to buy from you. Use case studies and testimonials to show how others have already benefited (do they really want to miss out?). Limit the offer by time or number to increase scarcity – there's no way they'll want to miss out.

8. Review

Not only should you review your email for typos, you also need to check it to make sure:

• Your paragraphs are short and snappy

• The subject matter is relevant to your audience

• Your offer is correct

• Your message is short and sweet

• You can scan the email and still understand what it's about

That's really all there is to it. Next time you create an email marketing campaign bear these points in mind.