5 Common Mistakes in Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don't want to lose a potential customer or client due to a simple mistake.

1) Don't Be Too Flashy

Flash animation certainly has its place in the Web site world – but it's typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don't Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that's sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don't Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user's best resource. Don't lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don't Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it's not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don't Overdo It

Too much or a cluttered Web site design overwhelms your site's visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers' heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you'll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There's no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage's design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You'll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper's major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you'll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you've received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

With so much depending on your homepage, it's important to get it right. When you're ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.

How To Work From Home On eBay: What’s Hot

What's hot on eBay? That is a question you need to know the answer to if you want to be a successful seller. Knowing trends and getting the pulse of what buyers are looking for is crucial if you want to know how to work from home on eBay. How can you tell if what you want to sell is really going to work for you?

Before you look to sell anything on eBay, take a look at the What's Hot section of their website. The fastest way to look is under the sitemap and search for What's Hot. Click on that link and you will be taken to a page that has great information for you. The What's Hot list is updated monthly. Read this religiously and you will have a profitable eBay business. Take a look at how this can help you out buy your competition. Everyone wants to sell Bluetooth accessories. These are extremely popular items. Knowing which Bluetooth items to sell is crucial or you will have so many competitors that you will not be able to make a profit. This is how to use the What's Hot list.

The What's Hot list is broken down into levels by category. Let's take the category of cell phones and PDA's. The hot item in level 2 is Bluetooth wireless accessories. This is OK, but you can pinpoint a better selection than just a general Bluetooth category. If you look at level 3 you will see that Bluetooth headsets are very hot. Level 4 breaks down which brand of Bluetooth headsets are hot. In this case it is Motorola. Now you know to look for a great deal on Motorola Bluetooth headsets if you want to sell items in the cell phone and PDA category. This is an example of how to use the What's Hot information for success if you work from home on eBay.

There is other information on the What's Hot page as well. The eBay Pulse link is another way to help you decide on what to sell on eBay. This link will give you the daily trends, hot picks and cool stuff on eBay. Using this feature to track what is hot can also help you find your niche market. For example searching the pulse page for antiques category you will find that the top 10 searches are furniture, Victorian, clock, lamp, sterling, antique, chandelier, oak, silver, and art deco. This is important information. Track these searches over the course of a week or a month and you will know what products to sell and what keywords to use in your listing titles. This page also help as it shows the top sellers in this category. In an instant, you can tell who your biggest competitors are. Check out their listings, see what they are selling, and how they word their successful listings. It's amazing the amount of market research that can be done for you at no cost. When you want to know how to work from home on eBay, the What's Hot page is a must for market research.

The Market Research page is the final link on the What's Hot page. Of the three items listed, this one is a premium service from eBay. It's free t certain eBay store subscribers but others must pay. This page gives you 90 days of complete historical data on products. You may be wise to buy a subscription for a month or two while you start to set up your eBay business. This information can be crucial to you. Market research cannot be overlooked as an important factor in your business plan. If you want a successful eBay business, you must research before you sell.

How to work from home on eBay is a question that is multifaceted. The topic of market research is an important one. This article answers the question of how to work from home on eBay in the following way: What's Hot.

The Advantages of Email Marketing

If used correctly, email is a way to reach potential and existing customers in an organized and targeted way. The use of email to promote your business gives you the opportunity to capture the attention of a potentially huge number of customers, especially those who would otherwise not be able to visit your store (if you operate a brick and mortar business) or to reach people across the world through your website! By using a simple means of communication, your company can benefit from increased visibility offered by email marketing. If it is well written, designed and directed, there is no reason why your emails won't lead to an increase in sales, traffic (online as well as in store) and inquiries about your products and services.

Email is fast and efficient!

Using email marketing, you can connect to your list in a matter of minutes! One of the main benefits of email marketing is the instantaneous nature in which messages can be sent to customers. This allows you to be very creative and promote your services with the click of a button. Again, unlike offline marketing, email marketing software allows you to track explicitly how well your promotional efforts are being made. You will be able to see how many people are opening your emails; how they are interacting with your emails and most importantly, what sales and leads are being generated as a result. The software needed to control your email campaigns is very affordable and many are available for only a few dollars a month – and some of these programs are free! (Did I ever say I like “FREE”)?

Email marketing is an excellent way to attract customers to your websites.

Increasing the amount of traffic to your website will be even more important if you have a new product or service that you are promoting. The main advantage of email marketing is the low-cost and how effective it is. As mentioned above, there are a number of free services (like GetResponse and Aweber), which allow individuals and companies to promote their products (provided they have fewer than 2,000 subscribers) for free or very, very cheaply. This is why email marketing is a very convenient option, not only for small businesses and online marketers, but also large companies that are looking for another channel through which their products can be marketed.

Immediacy of Email Marketing

Email marketing is not limited by traditional time constraints. While direct mail campaigns are based on the use of postal mail, email marketing generates immediate answers. In the time it takes to get an email to a reader to give them the information, you have paved the way for even more information and have promoted your brand. For example, if you were in the Travel niche, you could send a newsletter and offer discounts for travel packages purchased through you. You simply include a link to your travel website which will allow potential customers to respond instantly and request more information or to book a package. If you were using traditional direct marketing, it would take at least one week before your mail piece reached the same people (and, depending on the number of people reached, could cost hundreds, if not thousands, of dollars)! In the meantime, perhaps the impulse of buying a vacation package could have worn off.

Interactivity

The use of email marketing attracts readers. These campaigns are interactive. You can include graphics and survey's which leads to potential customers interacting with your company through your website (from the convenience of their own homes) and purchasing your products as well. When the recipient of an e-mail promotion clicks a video or answers questions in a questionnaire, you have created interest and attention.

E-mail marketing is incredibly versatile, extremely affordable (free or at very low prices), very fast and easy to use. One of the wonderful things about e-mail is that it is traceable. The information can be used to study open rates, click through rates and conversion rates. All of this information can help adjust the content and message of your future emails.

How To Re-Engage Inactive Subscribers In Mobile Marketing

A mobile marketing plan can be the key to expanding your business and increasing profits. It will require a great deal of effort on your part. You probably do not know how to jump-start your mobile marketing efforts. The article below will discuss some of the fine points of mobile marketing. Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you could pay a tester. Avoid sending texts early in the day or too late at night. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.

TIP! A “squeeze page” can be an effective way to gather contact info for your mailing list. This type of page asks your site visitors to provide their email address.

Don't start a new mobile marketing campaign until you have had a chance to judge the success of your first one. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. Use this formula to be successful with a new campaign for years to come. Many business owners don't realize how easy it is to create apps. Making your own customized app for your customers is a breeze. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There is a wide variety of features that might suit your purposes.

TIP! Prepare yourself for any questions you may be asked. If customers feel they cannot get a straight answer – or any answer at all – from you, they will quickly lose interest in your business.

Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. That is what you should do too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use your resources as best as you can. You will get the best results from dedicated short code. It may cost more, but it will reflect well on your company's brand. You'll also get some legal coverage.

TIP! Do not overlook direct marketing as a streamlined complement to your Internet marketing system. You can impart information regarding promotions and services to your customers via phone, email and fax.

Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics. Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.

TIP! A great way to update an otherwise stagnant website is to include a blog. Making sure your site has updated content is a good way to move up in rankings.

A/B testing is a great tool you can use for mobile landing pages. Mobile pages need to be tested for usability, just as much as any other web page. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Use the more successful page. So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

How To Feed A Successful Email Marketing Campaign

An email marketing campaign is an effective path to marketplace your makes or services to your audience.But, if you get it wrong, your readers can become confused about your content or simply ignore it to the point that they don't take any action.

So how do “you're running” a successful email marketing campaign?

Start Building A List

Email marketing pieces because people have given you their permission to send them emails. So before you start an email marketing expedition you need a list of parties to send your emails extremely. These could be people who are already on your database. If you don't once have a database, you can start to collect emails from your website with an email opt-in form. To help visitors to opt-in to your email index offers them something of value( eg, a free report, dismis voucher, etc) in exchange for their email address.

Get Email Campaign Software

Conventional email disposal methods, like Apple Mail, Outlook, Windows Mail, Gmail, etc, are not designed for email sell. You need to invest in specialist email safaris application, known as an autoresponder. An autoresponder can administer many more emails than you could ever process manually and enables you to send, attain, manage and organize your email roster of customers.

Have One Focus

Make your email focused on one entry or one proposal. Establish the one thing you miss your public to do after speaking your email. Don't overwhelm your public with lots of different links to different items in your emails. Instead, require one relate for the focused information that you want to get across to your public. You can always up-sell and cross-sell at the point of checkout.

Create Subject Lines That Spark Interest

Your subject argument has to realize the reader interested enough to open the email to read it. Then, when they open the email, the first boundary of verse must be free to grab their tending so they are still reading.

Always Provide Value

There are many different types of email marketing expeditions. Don't really use your emails to sell. For specimen, send your readers tips-off and advice that helps them to put your commodities or services to their best application. Devote your email readers something that no one else is coming just for being a subscriber.

Allow Customer To Opt-Out

Include opt-out information that is easy to find in every email that you send out. Don't be concerned about parties unsubscribing. It's better to have a clean directory of people who want to be there than a list full of people who begrudge going your information.

Check Your Stats

When you have is sending out your email campaign, your autoresponder application will provide you with informed on who opened your word and who sounded the links. Use this information to target different sections of your database with more concentrated senses on your next campaign