5 Common Mistakes in Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don't want to lose a potential customer or client due to a simple mistake.

1) Don't Be Too Flashy

Flash animation certainly has its place in the Web site world – but it's typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don't Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that's sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don't Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user's best resource. Don't lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don't Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it's not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don't Overdo It

Too much or a cluttered Web site design overwhelms your site's visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers' heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you'll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There's no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage's design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You'll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper's major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you'll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you've received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

With so much depending on your homepage, it's important to get it right. When you're ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.

Working From Home and Keeping It Real

In the 21st century, operating your business venture from home no longer means simultaneously juggling client work and household chores while still in your pajamas at 3:00 PM. There is an art to working from home and not everyone is able to master the craft. Working from home can be considered a luxury or a necessity. The ability to establish your business venture within your home saves considerable time and money, which in turn can be invested in the enterprise. But if you are not disciplined, you will be foiled by constant distractions and your productivity will be impacted.

“The level of discipline it takes to work from home and generate solid results is intense and most people fail at (working from) home because of this one fact,” warns business and sales strategy expert Grant Cardone, author of If You're Not First, You're Last (2010). Operating a business from one's home is most successfully practiced by independent self-starters who are comfortable working alone. Solopreneurs save transportation time, avoid office rental expenses and give themselves more potential working hours in which to maximize productivity.

Control over one's time is a huge benefit. There will be no impromptu meetings to hijack your schedule or long conversations by the water cooler wasting time talking about last night's game, but those who live with others may have to fight to enforce boundaries and eliminate constant interruptions. Make the most of your home office experience and follow these tips:

I. Create a defined office space

Ideally, you'll be able to dedicate a room in your home to use as an office. City dwellers may have a small desk or writing table in a corner of their bedroom. Keep your workspace clean and organized, as suggested by feng shui experts. A good environment really does boost productivity and makes us feel more comfortable.

2. Establish boundaries

If you live with others, teach them to respect that when you step into your office space, you are at work. You cannot referee spats. You cannot chat with your husband or mother. You cannot drive anyone to the mall. Shut the door and work. Do take normal workday coffee and lunch breaks.

3. Keep regular work hours

Maintain a regular work schedule. You have the ability to work longer or shorter hours, early mornings or late nights, according to your bio-rhythms and the projects on your desk. Resist the temptation to become either a workaholic or a slacker.

4. Dress for success

The popular image of those who work from home is of someone who's in a bathrobe all day. Remind yourself and those with whom you live that you are a professional who takes your work seriously. Take a daily shower, brush your teeth, comb your hair and dress for work, whether in business casual attire or jeans and T-shirt.

5. Stay connected

Working at home is isolating and it is therefore important to maintain professional contacts. If you telecommute, set up and participate in conference call meetings that keep you in the loop at the office. Write reports that document your work and contributions to your team. Meet regularly with clients, whether you are a telecommuter or Solopreneur. Join and participate in professional networking groups and attend conferences. Nurture relationships with professional colleagues.

Thanks for reading,

Kim

Are You Sure You Want To Start A Home Based Business?

If you're thinking about starting a home based business there are a few questions that you really need to answer first. When you start a home based business, everything doesn't have to be done at once. You can work at your own pace to achieve your dreams and objectives. But it is worth taking the time to answer these questions below so that you don't start something that you come to regret.

1. Are You Ready To Commit To It?

Running a home based business can be very satisfying both financially and for your personal ambitions. But is does need a solid commitment. If you treat it like a hobby, that's all it will ever be. It will take time and resources to get it off the ground and to keep it going. You'll need to prioritize your tasks and decide which are the most important and which are the least important. Know which things are achievable within the time-frame you've set for yourself, and which tasks cannot be done.

2. Have You Carefully Chosen Your Market Sector?

You need to have a clear idea on the products or services that you are going to sell and who your target market are. Start with a niche that interests you or that you know something about. It's much easier to work on something that you like and find interesting rather than something that has no interest to you whatsoever.

3. Are You Ready To Get Online?

When your home based business is online you can reach potential customers from all over the world. It can even be working for you while you're asleep. You don't need to be a computer expert to set up a website and there are many straightforward, step-by-step online business tutorials that can get your business on the internet in a matter of hours.

4. How Will Customers Know That Your Business Exists?

If nobody knows your business exists it won't be a business for very long. You will need to market your business. Advertising online is very cost effective and you can get your messages in front of your target audience very easily. And there are also many ways that you can drive customer traffic to your website for free. Are you prepared to learn some website traffic strategies?

5. Why Should People Buy From You?

It's very likely that you will have competitors selling products and services that are similar to yours. Customers make purchases from businesses that they know, like and trust. Focus on your target customer. What are the benefits of buying from you, rather than your competitors. What extra value can you offer your customers? If you don't know, how will you expect your customers to know?

5 Mistakes I Made When Starting An Online Business From Home

When I started my online business from home it was both exciting and daunting at the same time. I knew that the internet was the place to start a business because of the billions that are being spent online every year. After all, a potential customer can only look at one website at a time and that website could easily be mine, right?

So I jumped into starting my online business without any real thought and soon realized that I had made some mistakes that held back my progress and results.

1. Learning Without Action

I knew that I would need some guidance and training to start an online business from home. But I became overwhelmed with all the “how to” videos, reports and courses available. These things, while a great help, aren't any good if you're not going to follow the directions and do what they say. Now I put the things I learn into action before moving on and learning something else.

2. Not Staying Focused

New online home business opportunities can sit like beckoning lights on the horizon that are hard to ignore. They call it “shiny object syndrome.” I would see something new, like the idea of making money with it, and then invest time and money into it, leaving my current business to one side. But you won't succeed when you constantly buy into new online business opportunities and don't actually take the steps of using them. Once you decide on something, stay laser focused on your core business before you start looking at other options.

3. Not Using Automation

Time and money are limited when you run an online business from home. At first I tried to everything myself. But I learned that investment in software that automates tasks for me was money well spent. There are many software programs that will automate tasks for you. This includes email marketing, blog posting and social media posts.

4. Chasing Perfection

No one is ever perfect. And I was trying be perfect in everything I did. If I made a mistake I would hang my head in shame for days, thinking that I would never recover. But I did. And I started to see any mistakes I made as a learning process. Always remember that something is better than nothing, and online everything can be improved later.

5. Not Building An Email List Of Prospects

This was probably my biggest mistake of all. Make sure that you're building an email list of prospects from day one. Every email list starts with one prospect. When somebody arrives at your website for the first time, they may leave and never to return. So, if you can obtain their email address, you can then remain in contact with them via email. Email marketing is still considered the most effective online marketing method.

Job Security and Freelancing

The 2008 slump not only affected the US economy but has also spread negativity among employees all over the world. Dissatisfied employees are now looking for alternate ways to earn a living. It is not because their salaries are scarce but they no longer enjoy job security. One of the best ways to get over the issue is to choose a freelancing platform that delivers what it commits. There are number of such platforms that are working online to offer home based jobs to freelancers. Businesses otherwise make sure that the cause of cost cutting maintained the outsourced work is always performed at a lower rate.

Freelancing in general is a platform that has the best online talent from across the globe. It is one of the best ways to make sure that extra or part-time income is earn. There are several online as well as offline options available to choose from. It simply means that a user needs not to worry about the overall success as the chances are high. The outsourcing is a phenomenon that works in this regard and we all know the advantages that are associate to it. For any freelancer, it is too easy to kick-start the career with wide range of options that are available. These platforms are a boon for the employees all over the world.

The related sites are free to join and only a small fee is charge from the sellers or workers once a job has been book successfully. The group range is versatile and further segregated into small sections making the structure easy for the buyers and sellers. Flexibility for small businesses is what these sites claims and a continuous stream of work is available for the sellers. The quality as well as feedback monitoring as compared to other freelancing platforms is strict here. It means that the site never hesitates to ban any account violating their terms and conditions.

Hourly is another great feature of these websites. It is a prepackaged service that a seller is generally bound to deliver within 5 working days. In essence this is a great way to showcase the talent. These sites also give great tips on posting these hourlies. The sellers can follow the step by step guide posted by these platforms to get the results they are after. From header to description every point is clear so that this service gains most exposure.

The internal algorithm on many sites is also in place to rank the freelancers. This algorithm or ranking system is also known as CERT in general. The term CERT stands for community, engagement, repeat usage and trust. Though the internal mechanisms are not revealed the simple formula to get to the top CERT is to book more and more jobs, particularly those offering high pay rates. Millions of freelancers and thousands of businesses all over the world are using this awesome working relationship to make their dreams come true.